Wholesale and retail companies in Santander, Colombia

The RUES + Supersociedades (datos.gov.co) lists 12,518 wholesale and retail companies (distributors, importers, retailers and dealerships) in Santander, of which 6,342 are active. With 3.7% of Colombia's section G records, Santander is the 5th largest of the country's 30 departments for this sector (extraction 2026-10-02). Its weight in the local economy is close to the national mix: 17.5% of Santander's records against 18.6% nationally (location quotient 0.94).

Colombian rows carry the department of the chamber of commerce; the registry publishes a municipality for under 3% of them, so there is no city breakdown for Colombia. The median active company is 4.5 years old; 14% were registered in the last year and 38% in the last three. In the 12 months to September 2026, 869 new wholesale and retail businesses were registered in Santander, -2.6% on the previous 12 months (national section G: +5.1%). By ISIC division, 46 (wholesale trade, except of motor vehicles and motorcycles) is 49.1% of the records and 47 (retail trade, except of motor vehicles and motorcycles) 39.9%. Size is known for 4% of the active companies; 12% of those are micro and 130 are medium or large.

The largest section everywhere. Division 46 (wholesale) is the B2B half: distributors and importers that payments, trade-finance, logistics and B2B-marketplace vendors target. Division 47 (retail) is the merchant universe for payments, POS and e-commerce enablement. 45 holds dealerships and repair shops. Filter by division first; the section total is too broad for any single campaign.