Technographics · Brazil · Advertising pixels

2,324 Brazilian companies run LinkedIn Insight Tag on their website.

Companies whose own HTTP-verified homepage shows LinkedIn Insight Tag, detected by the LatSouth homepage scan of 2026-11-03 and joined to the Receita Federal CNPJ registry: by state, by sector and by size, with the technologies they run alongside it.

Advertising pixelscompany data onlyscan 2026-11-03
2,324Brazilian companies with LinkedIn Insight Tag
0.6%of companies with an identified stack
São Paulostate with most of them
2026-11-03scan date
Overview

LinkedIn Insight Tag in Brazil, in numbers

2,324 companies in the LatSouth Brazil Technographics file run LinkedIn Insight Tag on their public homepage: 0.6% of the 379,761 companies whose verified website shows at least one identifiable technology. The largest share is in São Paulo, and the leading sector is information and communication. By company size: Larger (DEMAIS) 1,204, Micro (ME) 688, Small (EPP) 408, null 24.

How it is detected: LinkedIn Insight Tag was seen through an inline loader snippet in the HTML, a stylesheet, iframe or link URL, a script the page loads. The scan reads the homepage once, without running JavaScript, so tools that only load inside a tag manager, at checkout or after a click are not counted: treat the number as a floor, not a census.

Each company row in the file carries the CNPJ, legal and trade name, CNAE in English, size, state and city, the verified website and the registry contacts sold in the other Brazil files, plus every technology id, its category, the evidence type and the scan dates.

Seen together with LinkedIn Insight Tag most often: Google Tag Manager (65.2%), WordPress (62.0%), Meta Pixel (44.8%), WhatsApp click-to-chat (43.9%), Google Analytics 4 (gtag) (38.4%), Elementor (WordPress page builder) (36.1%), Google Ads conversion tag (29.6%), Cloudflare (28.4%).

Geography

By state

StateCompaniesShare
São Paulo1,093 47.0%
Paraná192 8.3%
Minas Gerais185 8.0%
Santa Catarina175 7.5%
Registered abroad (EX)170 7.3%
Rio de Janeiro147 6.3%
Rio Grande do Sul123 5.3%
Goiás52 2.2%
Espírito Santo48 2.1%
Federal District (Brasília)28 1.2%
Bahia24 1.0%
Ceará22 0.9%

Top states; registered address of the head office (Receita).

Industry

By sector

Sector (CNAE section)CompaniesShare
Information and communication449 19.3%
Professional, scientific and technical activities373 16.0%
Financial and insurance activities331 14.2%
Administrative and support service activities271 11.7%
Wholesale and retail trade; repair of motor vehicles229 9.9%
Manufacturing214 9.2%
Education133 5.7%
Real estate activities66 2.8%
Construction65 2.8%
Other service activities62 2.7%

Main activity of the company (CNAE 2.0 section = ISIC Rev.4 section).

FAQ

Questions

How does LatSouth know a company uses LinkedIn Insight Tag?

Its own homepage shows LinkedIn Insight Tag through an inline loader snippet in the HTML, a stylesheet, iframe or link URL, a script the page loads. The fingerprint table is versioned and tested per signature; only the technology id and the evidence type are kept.

Does the file include contacts?

Yes, the company-level contacts sold in the other Brazil files: the registered phone with an accountant flag, the registered e-mail only when it is a role mailbox on the company's own domain, and the verified website. No personal data.

How fresh is it?

The homepages were scanned on 2026-11-03; the company columns come from the Receita Federal release 2026-10-10. A refresh is available on request.

Company data only. Counts are of companies (head-office CNPJ), never of people. LatSouthBot reads each verified homepage once, after its robots.txt, without logging in, filling forms or running JavaScript, and keeps only the technology ids and how they were seen, never the page text. A site that disallows LatSouthBot is not scanned; to opt out, add it to robots.txt or write to hello@latsouth.com. About LatSouthBot · Compliance.

Get the 2,324 LinkedIn Insight Tag companies

The Brazil Technographics file has every technology in one row per company; filter it on technologies or ecommerce_platform.