97,200 Brazilian companies run Google Tag Manager on their website.
Companies whose own HTTP-verified homepage shows Google Tag Manager, detected by the LatSouth homepage scan of 2026-11-03 and joined to the Receita Federal CNPJ registry: by state, by sector and by size, with the technologies they run alongside it.
Google Tag Manager in Brazil, in numbers
97,200 companies in the LatSouth Brazil Technographics file run Google Tag Manager on their public homepage: 25.6% of the 379,761 companies whose verified website shows at least one identifiable technology. The largest share is in São Paulo, and the leading sector is wholesale and retail trade; repair of motor vehicles. By company size: Micro (ME) 42,088, Larger (DEMAIS) 32,332, Small (EPP) 22,621, null 159.
How it is detected: Google Tag Manager was seen through an inline loader snippet in the HTML, a script the page loads. The scan reads the homepage once, without running JavaScript, so tools that only load inside a tag manager, at checkout or after a click are not counted: treat the number as a floor, not a census. In the precision check, 50 of 50 sampled sites tagged Google Tag Manager were confirmed by an independent re-fetch with a separately written marker.
Each company row in the file carries the CNPJ, legal and trade name, CNAE in English, size, state and city, the verified website and the registry contacts sold in the other Brazil files, plus every technology id, its category, the evidence type and the scan dates.
Seen together with Google Tag Manager most often: WhatsApp click-to-chat (65.2%), WordPress (56.2%), Elementor (WordPress page builder) (39.1%), Google Analytics 4 (gtag) (24.4%), Cloudflare (23.3%), Meta Pixel (20.5%), Hostinger (16.9%), Google Ads conversion tag (16.0%).
By state
| State | Companies | Share |
|---|---|---|
| São Paulo | 41,718 | 42.9% |
| Paraná | 9,312 | 9.6% |
| Santa Catarina | 9,212 | 9.5% |
| Minas Gerais | 7,559 | 7.8% |
| Rio Grande do Sul | 6,783 | 7.0% |
| Rio de Janeiro | 5,353 | 5.5% |
| Goiás | 2,234 | 2.3% |
| Registered abroad (EX) | 2,072 | 2.1% |
| Federal District (Brasília) | 1,885 | 1.9% |
| Espírito Santo | 1,866 | 1.9% |
| Bahia | 1,780 | 1.8% |
| Pernambuco | 1,295 | 1.3% |
Top states; registered address of the head office (Receita).
By sector
| Sector (CNAE section) | Companies | Share |
|---|---|---|
| Wholesale and retail trade; repair of motor vehicles | 21,060 | 21.7% |
| Professional, scientific and technical activities | 11,192 | 11.5% |
| Manufacturing | 10,795 | 11.1% |
| Administrative and support service activities | 10,229 | 10.5% |
| Information and communication | 8,760 | 9.0% |
| Financial and insurance activities | 7,990 | 8.2% |
| Education | 4,656 | 4.8% |
| Real estate activities | 4,577 | 4.7% |
| Construction | 4,347 | 4.5% |
| Human health and social work activities | 4,293 | 4.4% |
Main activity of the company (CNAE 2.0 section = ISIC Rev.4 section).
Questions
How does LatSouth know a company uses Google Tag Manager?
Its own homepage shows Google Tag Manager through an inline loader snippet in the HTML, a script the page loads. The fingerprint table is versioned and tested per signature; only the technology id and the evidence type are kept.
Does the file include contacts?
Yes, the company-level contacts sold in the other Brazil files: the registered phone with an accountant flag, the registered e-mail only when it is a role mailbox on the company's own domain, and the verified website. No personal data.
How fresh is it?
The homepages were scanned on 2026-11-03; the company columns come from the Receita Federal release 2026-10-10. A refresh is available on request.
Company data only. Counts are of companies (head-office CNPJ), never of people. LatSouthBot reads each verified homepage once, after its robots.txt, without logging in, filling forms or running JavaScript, and keeps only the technology ids and how they were seen, never the page text. A site that disallows LatSouthBot is not scanned; to opt out, add it to robots.txt or write to hello@latsouth.com. About LatSouthBot · Compliance.
Get the 97,200 Google Tag Manager companies
The Brazil Technographics file has every technology in one row per company; filter it on technologies or ecommerce_platform.