250 Brazilian companies run Google Optimize (sunset 2023) on their website.
Companies whose own HTTP-verified homepage shows Google Optimize (sunset 2023), detected by the LatSouth homepage scan of 2026-11-03 and joined to the Receita Federal CNPJ registry: by state, by sector and by size, with the technologies they run alongside it.
Google Optimize (sunset 2023) in Brazil, in numbers
250 companies in the LatSouth Brazil Technographics file run Google Optimize (sunset 2023) on their public homepage: 0.1% of the 379,761 companies whose verified website shows at least one identifiable technology. The largest share is in São Paulo, and the leading sector is wholesale and retail trade; repair of motor vehicles. By company size: Micro (ME) 116, Larger (DEMAIS) 84, Small (EPP) 50.
How it is detected: Google Optimize (sunset 2023) was seen through a script the page loads. The scan reads the homepage once, without running JavaScript, so tools that only load inside a tag manager, at checkout or after a click are not counted: treat the number as a floor, not a census.
Each company row in the file carries the CNPJ, legal and trade name, CNAE in English, size, state and city, the verified website and the registry contacts sold in the other Brazil files, plus every technology id, its category, the evidence type and the scan dates.
Seen together with Google Optimize (sunset 2023) most often: Google Tag Manager (77.2%), WhatsApp click-to-chat (56.8%), WordPress (55.2%), Meta Pixel (45.6%), Google Analytics 4 (gtag) (37.6%), Elementor (WordPress page builder) (37.2%), Google Ads conversion tag (30.0%), Google Analytics (Universal, legacy) (30.0%).
By state
| State | Companies | Share |
|---|---|---|
| São Paulo | 103 | 41.2% |
| Minas Gerais | 28 | 11.2% |
| Santa Catarina | 21 | 8.4% |
| Paraná | 18 | 7.2% |
| Rio de Janeiro | 15 | 6.0% |
| Rio Grande do Sul | 13 | 5.2% |
| Registered abroad (EX) | 11 | 4.4% |
| Federal District (Brasília) | 7 | 2.8% |
| Goiás | 5 | 2.0% |
| Mato Grosso | 5 | 2.0% |
| Pernambuco | 5 | 2.0% |
| Espírito Santo | 4 | 1.6% |
Top states; registered address of the head office (Receita).
By sector
| Sector (CNAE section) | Companies | Share |
|---|---|---|
| Wholesale and retail trade; repair of motor vehicles | 42 | 16.8% |
| Professional, scientific and technical activities | 41 | 16.4% |
| Information and communication | 33 | 13.2% |
| Administrative and support service activities | 30 | 12.0% |
| Manufacturing | 28 | 11.2% |
| Financial and insurance activities | 25 | 10.0% |
| Education | 18 | 7.2% |
| Real estate activities | 11 | 4.4% |
| Construction | 5 | 2.0% |
| Accommodation and food service activities | 5 | 2.0% |
Main activity of the company (CNAE 2.0 section = ISIC Rev.4 section).
Questions
How does LatSouth know a company uses Google Optimize (sunset 2023)?
Its own homepage shows Google Optimize (sunset 2023) through a script the page loads. The fingerprint table is versioned and tested per signature; only the technology id and the evidence type are kept.
Does the file include contacts?
Yes, the company-level contacts sold in the other Brazil files: the registered phone with an accountant flag, the registered e-mail only when it is a role mailbox on the company's own domain, and the verified website. No personal data.
How fresh is it?
The homepages were scanned on 2026-11-03; the company columns come from the Receita Federal release 2026-10-10. A refresh is available on request.
Company data only. Counts are of companies (head-office CNPJ), never of people. LatSouthBot reads each verified homepage once, after its robots.txt, without logging in, filling forms or running JavaScript, and keeps only the technology ids and how they were seen, never the page text. A site that disallows LatSouthBot is not scanned; to opt out, add it to robots.txt or write to hello@latsouth.com. About LatSouthBot · Compliance.
Get the 250 Google Optimize (sunset 2023) companies
The Brazil Technographics file has every technology in one row per company; filter it on technologies or ecommerce_platform.